About Paco

Paco | The Artist Behind The Red ❌

Paco is a self-taught painter and storyteller known for transforming forgotten thrift paintings into deeply human reflections on life, loss, and healing. Through his brand, The Red ❌, he explores the intersection of nostalgia, decay, and rebirth — using familiar pop culture imagery as a language for processing emotion and rediscovering meaning.

Every brushstroke carries a story of transformation. Paco’s work often reimagines abandoned icons, childhood memories, and beloved characters facing the passage of time — serving as quiet mirrors for our own impermanence. His art isn’t just about what we see; it’s about what we feel. It’s about confronting the things we fear — aging, loss, change — and discovering beauty in their acceptance.

The Red ❌ symbolizes the collision of pain and purpose. It’s a reminder that rejection, imperfection, and brokenness can all be rewritten into strength, truth, and self-acceptance. Paco’s mission is simple but powerful:
to help people heal through art — to turn pain into beauty, and fear into peace.

Through cinematic storytelling, handmade details, and an unfiltered look at the human condition, Paco invites his audience to slow down, feel deeply, and remember that even in endings, there is light.